But it wants to make sure that people understand the concept first. The company is “exploring” non-dairy powders, he said, adding that rehydrating is “a little more difficult when you’re using non-dairy … we need a little bit more time to work through that so the experience is the same.” Kellogg’s also made the choice to sell the bowls without spoons to reduce waste.Įventually, the company plans to make the product available at more retailers. Those who want a plant-based option should “hang tight,” said Stolsky. To him, it just tasted like sweet cereal milk. My husband tried the Froot Loops bowl, and said he wouldn’t have known the milk was rehydrated. To me, the rehydrated milk tasted a little strange, but that could be because I typically eat cereal with almond milk. I added water to the fill line and after some stirring, the powder turned into milk, as promised. Peeling back the lid revealed the cereal, topped with the milk powder. I tried the Raisin Bran Crunch bowl, provided by Kellogg’s. “So when you add the water back, it’s the same great taste, same great nutrition that you get with a regular amount of milk.” Instabowls use “a proprietary process that essentially evaporates the water off but leaves the milk components there,” Stolsky said. Before it could make Instabowls a reality, Kellogg’s needed something that would rehydrate swiftly and easily. And the longer it takes to fully rehydrate the milk, the soggier the cereal becomes. Some powdered milks take a lot of stirring, or even shaking, to resemble liquid milk, Stolsky noted. Kellogg’s has been looking for a way to create milk-and-cereal bowls for over two years, said Stolsky, adding that consumers were interested in to-go products even before the pandemic.īut it took a while to figure out how to transform the milk powder into liquid quickly, a crucial innovation. Introducing a more portable cereal option may help keep some of that pandemic momentum going, especially as more consumers opt for snacks rather than sit-down meals, or once again eat breakfast outside of their homes. The separation will take effect by the end of next year. The largest business includes Kellogg’s snack brands, with North American cereal and plant-based foods spun off into two smaller, discrete companies. In 2021, sales fell 7% to $8.4 billion - still above 2019 sales, but below the pandemic surge.Īnd earlier this year, Kellogg announced that it was splitting into three separate businesses. In 2020, US ready-to-eat cereal sales surged to over $9 billion, up 9% from 2019, according to data from NielsenIQ. Danielle Bronner/CNNĬereal sales had stagnated for years but got a boost during the pandemic. Stick this on the table and you’ll appease both finicky children and their health-conscious parents.Frosted Flakes and Apple Jacks Insta-bowls. Kix pairs a decent hit of fiber with a modest calorie load. But again, if you’re going to indulge in a sweet cereal, you can still be smart about it. Why is it that nobody raises an eyebrow when a candy company makes the plunge into the cereal aisle? Answer: Because with brands like Cocoa Puffs, Lucky Charms, and Frosted Flakes, cereal is already indistinguishable from candy. Eat a couple cups of this so-called health food and you’ve just wiped out 60 percent of your day’s saturated fat recommendation.Įat instead: Quaker Brown Sugar Oatmeal Squares (1 cup) 210 calories And to crisp it, Quaker relies on coconut oil, which is comprised almost entirely of saturated fatty acids. Add that to the raisins and you’ve got the same amount of sugar in one cup of this stuff as you’ll find in an entire Snicker’s bar. Sure it boasts a commendable fiber count, but in order to transform it from whole oats to granola, Quaker packs this stuff with a candy bar’s worth of sugar in the forms of brown sugar and honey. Granola is one of the world’s most misguided “health” foods. Stick to basic wheat flakes and add your own, unadulterated fruit.Įat instead: Kellogg’s All-Bran Complete Wheat Flakes (1 cup) with a tablespoon of raisins 145 calories If you want the real deal, you have to make it yourself. Add that to the three forms of sugar in the flakes - corn syrup, HFCS, and invert sugar - and you’ve got a serious sugar buzz in the making. These raisins, as you can see, are all wearing little sparkly jackets of sugar. Unfortunately, that’s not what’s really happening. The concept here is terrific: Whole grain flakes sweetened with real fruit. With one swap like that every day, you’ll shed about 4 pounds over the course of a year.Įat instead: General Mills Cookie Crisp (1 cup) 135 calories Make the swap to Cookie Crisp and you cut 40 calories off each bowl. Chex is high in calories by any standard. But here’s the thing: Even as a dessert cereal, this isn’t your best option. As a start to the day, this bowl earns a nutritional F minus. You know when it’s OK to eat chocolate-flavored cereal? At dessert - not breakfast.
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